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Companies need your input in order to be successful. They need to know what everyday people want in their products, what they prefer, and what will prompt them to buy the products and services the company offers. This is called market research. By providing companies with this information, you are providing them with a valuable service. It gives them an edge on the competition and aids them in the success of their products and services.

You will be asked a variety of questions, from where you prefer to shop to what kind of toothpaste you prefer to use. You’ll be asked about products that you try and products that you buy regularly. The idea of the questions is to get valuable information on how the company should market their products, so the questions will revolve around that concept.

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A focus group is made up of a group of individuals that have been selected by the company sponsoring the research or the research company hosting the group to discuss a given topic. The topic will relate to the company that is holding the focus group. You may or may not know what the point of the focus group is, or which company it’s being held for. You’re just there to share your opinions and discuss them with others in the group. These sessions can be held online or in a research center. Focus groups can take a few hours, but they can pay over $100 per hour, so it’s well worth your time.

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